Our goal basically is to use Facebook to start driving leads. So let’s just stick with Facebook for now. Over time, we’re going to add other elements to it.
Now, when we send an ad, it automatically enters our sales funnel. So here’s how our sales funnel is going to look like.
The first piece of the sales funnel, I call that the direct sale meaning we send an ad from Facebook, it’s going to go directly to one of two pages.
The first page is probably going to go to your sales letter. Your sales letter is you have an offer for them to come in. So you can have your workshop, the program that you’re running. And this sale, it can either be on your actual website page or it can be on lead pages. So this is the long form sales letter at you’ve written for the offer. Most of you already have that and that’s the good thing.
Now, the second piece to the direct sales offer is where we have lead pages. We’ll say, “We have this workshop going on. It’s $29 or $30. Please sign up” and we give them four or five bullet points and they’ll automatically enter their name and email address and sign up for our workshop or whatever program we have.
So basically, the lead pages is just a short form of the long sales letter that you have. Everyone’s with me so far?
So, very simple. Facebook, and it’s called our direct sales funnel, we’re sending you to two pages, We’re going to test now within the next week which one is giving us the leads, opt-ins and sign-ins. So that’s the first half of the sales funnel.
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