You got a list of email, right? What I want you to do (and maybe work with Sarah here because Sarah will know more about this) is to take all these emails, upload them to Facebook because these are all of the people that have been on your list. I kind of look at them like the existing clients.
And then what you need to do is write a special ad only for these people. And here’s how I would suggest you write something like this. You would say, “Hey, this is Christine. Thank you so much for being part of my list and getting emails from me in the past. You’re special to me and I want to make a very special offer for you” and boom! Tell them what the offer is and say, “It’s only for people like you on my email list. I’ve only got x amount of spots left. Please sign up now.”
So you’re looking for six more active clients. Tell them, “I’ve only got slots for six more people.” You’re running it in two weeks. “It’s almost done. Please click here” or something like that.
I would say even though your list is not responsive, it’s the weird psychology on Facebook. They may become responsive.
But the key is the ad. Talk to them as if you already know them and they know you. You know what I’m saying? You don’t have to get fancy in terms of – what do you call that? Writing creative/crazy language and stuff. Say, “I know you, you know me. I’m making a special offer for you. Here’s the offer.”
And then what I would do, Christine, because you’ve got two weeks, I would write one ad this week. Now what I want you to think about is I want you to go back now. Think about the Black Chris product strategy and how he ran that thing.
Remember the email sequencing that we had? The first day was, “Hey, this is Christine. I’ve got this program.” And then, “Oops… by the way, my website fell down. These are how many slots I’ve got left” and then people signed up for the slots and this is the deadline debute.
Now, both of you, whenever you run this program, I want you to think in terms of that strategy.
Two weeks from now – let me step back here – two weeks later, you’re promoting your program, the actual program stuff, right? So if I were to ask you a question, “Hey, Christine, how can you communicate a message that would get your existing clients to be excited and talk to you before the two weeks, before the initiation date? What would you tell them? What messages would you send them?”
So think back now to the Black Chris Project thing. How can we create a series of four or five messaging? We can use the same thing on email, we can post the same thing on Facebook, we can target the same people and really get them excited to sign up for this program? So what would be the first message for example?
Message one could be, “Hey, guys. Don’t forget, on the 20th, we start our program, but you win a free trip to Mexico. I just want to remind you here’s how it works again, but there’s only one challenge… I only have six spots left.”
“So over the next two weeks, I’m going to be giving you bits of information. And if you want to win the chance to get to Mexico and have a summer body, now is the time to do that. It starts on x date.”
So it’s a general shot across the bow that you’re reminding them about the trip, you’re reminding them about the program and you’re reminding them that you have a deadline and if you want a chance at winning, we’ve only got six spots left to do that.”
So you’re just reminding them. So what I would do is I would remind them this week on Monday. I would also remind them next week on Monday – almost the same message. The only difference would be, “Hey, guys. I had six spots left. Now, I’ve only got three spots left and this thing starts.”
So you’ve got two messages already now – exactly the same message. And I would create a Facebook ad. Make sure you use that in your Facebook ad for the people you know and people you don’t know.
What’s the second thing we’re going to communicate? So maybe on Tuesday or Wednesday, you can take one picture and create a Facebook marketing post for it.
By the way, if you’re live, here’s what’s going to happen. “We’re going to be in this penthouse and you’re going to be with me, boom! I’ve only got two spaces left. Just a quick little…” – or whatever spaces you’ve got – “…just a quick, little reminder that you’re getting a part of your tuition fee or money.”
So what you can od is you can post that this week and you can also post that next week.
What’s the third message? I would say, I would title it, “Don’t let this happen to you this summer. If you’re embarrassed about being seen in your bikini-ready body, now is the time to take action. Don’t forget, I’ve only got four spaces left. Here’s all the details.”
And then you can also take another picture of someone taking a selfie or something and say, “Do you want to be seen like this in the beach?” And then put it up there.
But what I want to do is almost like a before-and-after picture of someone. “We’re sticking a transformation program last year and got such amazing results.” Put that as a picture on Facebook and promote that.
And then all you do is you schedule them out Monday to Friday and you’re pretty much good.
I want you think in terms of the way we did this whole black dress. It’s almost like a countdown timer. If I have a countdown timer and I’ve got two weeks or 14 days to do it, how would I count this thing down in the sense that I get people more and more and more and more excited to actually get them to take action?
And the secret to that is to give real-time information because people hate missing out on something. “Hey, I’ve got six slots and it’s down to five slots… it’s down to four slots… and down to three slots…” They can see a progression in their mind. If they see six slots and then they’re like, “Ooh, six slots,” they don’t worry. Everyone wants to have what they can’t have, bottomline.
So even next week, you can almost say, “Hey! You know what? My slots are filled up.” On Tuesday, you could say, “All the slots have filled up. I’m so sorry. This thing is closed” and you close it for three days. And then you come back and you say on a Thursday, “You know what? One or two slots opened up. Due to some personal reasons, someone didn’t take up these spots and therefore, I’ve got two or three spots coming up,” boom! People get more excited about that.
Okay, awesome! So your goal is very, very simple here, Christine. You’re going to create a series of messages, four or five messages just to get the interest going.
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