What you should do (and this is just a suggestion) is go to these folks and say, “Look, my accountant wants me to make a change in terms of our revenue and the way we structure our billing. He’s a little nervous we’re collecting cash.” So just blame it on your accountant, right?
And then tell them about, “I’m going to be running from now onwards all my bootcamps at $97 a month. You can attend unlimited bootcamp $97 a month. Since you’ve been such great clients for me (you’ve been here since forever, you supported me), I want to [inaudible 00:00:35] and give you a special discount.”
Tell them, “I’ll charge you $67 a month, only if you feel comfortable with it. I’ll charge you $67 a month.” At least you know you’re getting the cash upfront every single month. You’re charging $67 and you’ll never increase the price for them.”
Now you’re starting at $97, the pricing will go up to $147. And then while you’re doing that, do something special for them. Say, “Hey, on one of our bootcamps, once a month, we’ll go over nutritional coaching and consulting as well to make sure that you’re eating healthy.” And then do some extra special things for them.
I would strongly go and talk to them. You know what? People will be like, “Yeah, sure. Let’s do it!” A lot of people find it inconvenient turning money to them every time they want to work out. First, you get the consistency in people coming to those bootcamp classes.
So I would start changing that policy. Talk to them one-on-one or talk to them in one of the group session and ask them how they feel about it. If they say no, then it’s no.
So everyone going forward from now onwards, you’re going to be charging a standard $97 fee unless there’s a month trial or something like that.
So step one, execute Groupon immediately. Pull the trigger on Groupon. Step two, I think Flab to Fab would be the thing to do.
Now, what you need to do for that is you need to start promoting that quite heavily.
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