Personal Trainer Market Domination

Can you really build a fitness business with Video?

The short answer is yes.

I know personally of one client in Seattle who personally built his business with YouTube videos.

He makes over $250,000 annually only with video marketing.

I want to share with you these exact steps. You can get reach more clients online faster once you apply these simple techniques to your business.

Before we start here is a question for you.

What is the best way to build trust online and reach thousands of potential clients at the same time?

Obviously the best way to build trust is talk to the person one on one live in person.

But that is not possible online.

The next best method for personal trainers is video.

If a potential client watches you on video and you have a great story to tell you build a strong bond and immediate trust.

But here is where its get better.

Google are now ranking video on the first page for specific keywords.

For example if you type in chino hills boot camp in Google.

You see three videos ranking on the first page of Google.

Of the three videos Sam’s (www.fitconcepts.com ) has 2 of the three videos listed on first page of Google.

As you can tell, that is not by accident at all.

So here is a quick summary of what you should do to get your videos on page 1 of Google.

1.Tell a compelling story. The better the story there is a good chance people will want to share your story and you naturally get more traffic from your video.

2.Have a strong call to action embedded in the video. See fitness video for chitown. We have an embedded clickable banner within the video itself. In this way people can click within the video and go directly to our website. More chances of building a relationship and setting and appointment.

3.Optimize for local search terms. Local search is where you will be found first. Make sure local key search terms are always included in the video description

4.Keywords in Video Title – Your title should as a minimum have your keywords embedded in them

5.Promote your videos. Build links, share your videos on facebook and twitter and do what you can to promote your stories. Best way to do this is go to fiver or elance and hire some outsource workers to build links for your main videos that you are trying to rank high on Google.

Here is the biggest reason you would use video.

If you are just starting out and have a brand new website and you know your website will take forever to get ranked then use start with Youtube videos.

Your website may take a while but your video will rank fast in the short term.

If you live in a very conservative market place where people just do not trust each other and trust is earned like some parts of the Midwest for example, then video may just be great way to build that trust and position you as an expert in that market

At some point if you not going to take advantage of creating and distributing your message through video then your competition will do that and slowly eat away at your market share.

Telling stories is one of the best ways to build a tribe of customers who know like and trust you. And YouTube videos are one of the best ways of sharing your personal brand and message.

So what is the first action step you going to take to post your first video online and if you already doing video how are you going to do this consistently.

Lets assume you in the dating game. You single and looking for a perfect mate for a relationship.

You look and feel like a million dollars as you walk into the bar. Ladies turn their heads and guys secretly trying to look away but they feel the pressure and natural instincts kick in and they somehow sense you are competition.

You have your favorite Armani coat on. You wore this countless times before and it if your lucky coat.

You thinking tonight is going to be the NIGHT

You are going to meet that someone special.

You stride confidently to the bar. Order your first drink and she is just sitting there with her legs crossed and in high heels. You catch a glimpse of her. She is beautiful and secretly smiles back

You grab your drink walk over and open your mouth and blurt out a few words. She stares back at you in horror and look the other way.

Dejected and slightly broken you turn and walk away. You see your best friend rock up to the joint. Just as you say something to him he stops you dead in your tracks.

“Hey you see the cute girl sitting over there. I just struck up a conversation with her. She just turned and looked away. I cannot believe it.

I even had my lucky jacket on.”

So what specifically did you tell her, your friend asks you?

Oh you know the usual. I used my killer pick up line. “Hey beautiful, I like those sexy long legs. What do you say we go back to my apartment and massage those legs for you.”

If you do not realize you like every 19 year old dude. Trying to close in the opening sentence (Thanks Gary V)

Now I have had this conversation with 3 of my SEO clients this week. They are ranking really well, getting traffic to their sites but guess what very few opt ins and calls.

Here is the first reaction I get all the time. •Maybe I should change the opt-in right. Maybe we offering the wrong thing. •Okay the SEO is not working. •I have written the best e-book. Why doesn’t anyone want it. •I am offering a free two-week trial. What more do they want? This is the best deal ever. Oh and maybe your SEO thing is not working Neil. What am I paying you all this money for?

So I went back and analyzed all my current clients websites.

After spending a week or so looking at this here is what I realize. This may not be what you want to hear but could change how you do business and generate leads in the future.

Most websites are trying to close on the first hit to their website.

Lets think about this.

Nobody knows you. They have not seen your website before. They do not trust you.

Sure if they meet you and know what a good trainer you are, they may trust you and like you enough to do business with you.

But for now, lets get the facts right 1.Maybe they are frustrated with all the e-books that have bog promises but have the same boring content. 2.They do not want your free trial. Maybe they just not ready yet to take that leap of faith 3.And oh yeah free consultation is code word for “call me and I am going to sell you something”

Now lets get down to what they do want.

They want to know you like you and trust you first.

Give them some tips if they applied would get them results immediately.

You care about your customers, you get results and you are the right person to do this.

The best way to do this is through stories.

Tell them about you. Know I do not mean about all the awards and certifications you have.

Share stories about how did you get in this business. Where you started. How you helped people along the way. Why you are passionate and how you will make a difference in their lives.

Share your stories about your clients and how they have transformed their lives through testimonials.

Share how you created your exercise programs, what to eat how to live and more importantly how they can look and feel sexy again.

And when they trust you, they will be back.

Most cases they will sign up to your auto responder email series for more information.

Then they will read your newsletters your e-books and will call you or make contact directly with you.

This system works every time since you have taken the time to build a relationship first and you spent the time to build that level of trust your business needs to attract the right type of clients.

You have actually taken the time to communicate with them and build a relationship rather than trying to close immediately.

Now I am under no illusion that we have a business to run. I am a partner in Chi-Town boot camps. I know that making money and feeding yourself is important and that you need leads and sales now.

So here is how you accelerate this entire process and build the relationship fast so that people connect with you and want to join your fitness business.

The first step is to build your own local singles bar so people actually visit your establishment and then you have a chance to connect with them. You will need to have a really good local website for your fitness business.

Step 2: Drive traffic to your business so that hundreds if not thousands of potential clients will connect with you and start a first conversation. The best way to drive traffic in the short term is to do some SEO related work to your website.

Step 3: Blog on a regular and consistent basis. What I mean is at least 2-3 times a week for an established site and if you are a new site maybe more. This is where you get to tell stories and build that relationship.

Your customers may not sign up the first time but if your content is really good then will come back and take action when they are ready.

The old way of marketing your business online is fast fading.

With the latest Google changes, social media tools and the like most of your clients feel disconnected and cannot keep up.

We are now looking for ways to feel that connection and relationship.

Irrespective of what happens if you build a solid pipeline of leads through email and you constantly give them good information and make offers to them you will always have a healthy pipeline of leads.

That is a given for most successfully businesses.

If you having challenges figuring this out, please feel free to send an email and set up a consultation session with me.

I will help craft and point you in the right direction to tell your story and become the local business of choice in your market.

Tell your story on your website and you reach and earn high six figures every single year.