You’ve done the hard work to generate high quality leads for your online or offline business. It takes a lot of effort and resources to generate high quality leads.
You excited because these clients signed up. You’ve taken it a step further. You confirmed an appointment with them to see if your personal training or boot camp services are a good fit and can help them reach their goals.
On the day of the appointment you send them an email or text reminder that their phone appointment is set for 3pm that day.
3 pm rolls around and your call them. The phone rings but there is no answer. You think maybe they’re busy. Then you try again or text them.
You just invested 15 minutes of your life but the client is a no show. You have three appointments set that day.
All three clients missed their appointments. You wasted an hour of your time and not to mention these leads are now cold and probably may never call you back.
This happens to trainers all the time.
If you watch the edited video below you see one of my clients had 13 appointments booked in one day. Yes 13 of them and not one honored their call.
At first you get angry. You may even be a little pissed. You probably not going to bother calling them ever again. Then you think maybe this client is not worth it anyway.
Now you start to question the quality of your leads. Facebook, youtube or google leads may be poor target leads.
If this cycle repeats itself over and over again you being to question yourself. You feel down and marketing becomes a grind. You start to dislike the entire process and fall into a negative spiral.
There is a way out of it.
The first step is to realize that there are a number of reasons why clients don’t keep their appointments. It could be time zone problems, maybe they just forget and in most cases they are scared to take action.
They have been there before and don’t know what to expect from you on the call. Most clients falsely believe that you may be a high pressure person trying to convince them to buy finiteness services they don’t need. Most times clients don’t have the confidence within themselves to take action and get results.
So they just don’t show up for the call.
You can fight this, resist this by creating more barriers or you can face the fear of no shows.
Embrace whats going on and realize that in business its bound to happen. In fact it happens to different business owners across multiple industries all the time not just in weight loss or the fitness industry.
One way to protect your time and make sure you are productive while filling up your appointment book is double or triple book your time.
If 1-2 clients are a no show you always have the ability to talk to a third person. Even if you speak to the first person you can always send a quick email or text to your second or third appointment pushing this back a few minutes.
This is one way where you are in control of the leads and your calendar.
You also set yourself up for success.
I spell out more of the details and ideas using this strategy in the short edited video below.
Watch it. Then please leave me your comments below and let me know what you think.
By the way if you cannot double book or triple book a time slot then you have a lead generation challenge not a conversion challenge.