You spent your valuable time creating a YouTube video.
You prepared your best content, shot and edited the video.
You uploaded the video and waited. It has been a few days and you have less than 20 video views.
All that work, time and energy expended on producing videos and very few people are showing interest.
This sucks right?
And here is what happens next.
You are ready to create your next video.
But now you keep putting this off. You unconsciously make excuses why you will shoot the video tomorrow and not today.
And before you know it, it is weeks or months before you create the next one.
But let's assume for a moment you uploaded your first video and then with a week you received a few hundred hits.
Would that pump you up and motivate you?
I bet it would. I would also bet that you would be motivated to create your next one and nothing would stand in your way.
Before you know it you will brand yourself and share your story with your local community and feel like it is a valuable marketing strategy for your business.
I ran a few tests to figure out why someone would pay attention to your personal training video in the first place.
If no one clicks and pays attention to your video it does not matter how good the content is.
You have no chance of sharing your message or growing your business using video as a medium.
The most important insight and this is no real surprise is the way to get video views is to have the right thumbnail image.
Let me prove this to you.
Let's say you were surfing YouTube and not intentionally looking for workout videos. If these videos just appeared on your screen, which ones would you click for the sake of curiosity?
Two important points when it comes to getting that Youtube click
- Headlines Matter – In these videos a client can see the possible outcome you get when watching videos and taking action. They can see a better version of themselves immediately
- Images – I've tested thatYouTube images matter more than the headline
So here is the 20-second trick to help you get the right images
When you upload your videos to YouTube, they automaticall show multiple thumbnail images based on the content of the video. All you have to do is select the best image that will draw attention to your videos.
Most trainers forget about this and YouTube then defaults to the standard image they think best.
But now you can take 20 seconds and find the best one.
If you do not like the video images then upload your own image.
Do this a few times and watch your video views spike and if the quality of the videos are good you will drive more clicks and opt ins to your website by embedding a strong call to action on the video.